Spanning over 700 feet along the Vegas Strip, BLVD will feature 400,000 square feet of double-height premier street retail that stretches from the ground level to the dynamic rooftop. Here, guests can take in sweeping views of the iconic Las Vegas strip from the rooftop’s 110,000-square-foot terrace that will soon host a roster of rotating events and immersive experiences.

The project aims to provide a one-of-a-kind opportunity for flagship retail destinations directly on Las Vegas Blvd. Contrary to the conventional retail experience found on the Strip, typically confined within malls or casinos, BLVD seeks to cultivate a unique interaction between guests and the city. By offering an exclusive entertainment and food destination that overlooks the Strip, BLVD creates a human-scale atmosphere that enables visitors to feel fully engaged with the landmarks that envelop them.

The design team, made up of 5+design, 3 Egg Studio, and executive architect BWA was inspired by the vibrant spirit of Las Vegas, with a framework that encourages tenants to be expressive and bold. Leveraging the temperate fall through spring climate, the project seamlessly integrates indoor and outdoor tenant opportunities, creating a harmonious blend for an extraordinary experience.

The project also stands alone in its design configuration. BLVD’s 54ft two-story storefront heights are intentionally exaggerated, providing tenants with a larger-than-life presence on the Strip. The vertical circulation, strategically located at the center and south end, is a celebrated feature that entices guests to explore and venture up into the project.

Distinguishing itself from many Las Vegas projects that are internally oriented, BLVD prioritizes its focus on the Strip, enabling a heightened level of engagement at the ground level. This deliberate configuration naturally lends itself to an optimal setting for outdoor entertainment and an elevated dining experience with its rooftop food venues that look out over the vibrant street below.

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